Co-Working in Hotels: Check-In or Check-Out?
Reading the recent “Coworking Checks Into Hotels” article in Commercial Property Executive left me with a few questions. The article discussed hospitality brands contemplating how co-working in hotels “might strengthen community ties and bring in additional revenue,” arguing it’s a logical next step as many lobbies currently serve as de facto office space. Some brands, like Moxy Hotels, Hoxton, Ace and Virgin, already offer co-working at their properties. My question is how can you control access or charge for the co-working space. I assume creating a unique situation for hotel guests or loyalty program members is one option, but I remain skeptical about how the concept would perform as a revenue generator. And based on my recent blogs about WeWork and other co-working and incubator models, like Roam and Atlanta Tech Village, the universe of co-working (with or without the hospitality component) is becoming awfully crowded. How many of these
